Zaprep automates your social media conversations — comments, DMs, and story replies — so every interaction converts into a follower, lead, or sale.
Free plan · No credit card · Instant setup
Supported platforms
Built with security & compliance in mind
Simple by design
Link your social accounts via OAuth in under 60 seconds. Instagram supported now — more platforms coming.
Choose a trigger (comment, DM, story reply), set keywords, write your reply, add a lead-gen step if needed.
Every qualifying interaction gets an instant, personalized response — while you focus on creating.
Everything you need
Every feature designed around one goal: turn social engagement into real business outcomes.
Someone comments on your post? Instantly send them a personalized DM — boosting both engagement and the algorithm.
Set trigger words like "LINK" or "INFO". When a follower uses them in a comment or DM, the right automation fires instantly.
Turn passive story viewers into conversations. Auto-respond to story replies and reactions the moment they come in.
Gate your offers to followers only. Non-followers get a nudge — then receive the full message the moment they follow.
Run conversational lead-gen flows over DM. Collect names, emails, and phone numbers directly in the chat — no forms.
Control re-engagement frequency — fire once ever, every N days, or unlimited. Prevent spam, maximize reach.
Launch different automations on different posts. One post runs a giveaway flow, another pushes a product — all automated.
Every DM conversation from every connected account in one place. Reply manually or let automations handle the volume.
Invite teammates to your workspace. Everyone shares the same accounts, automations, and inbox — perfect for agencies and growing brands.
Connect Claude Desktop or claude.ai directly to your workspace. Create and manage automations by describing them in plain English.
Every comment without a follow-up is a missed lead. Start automating today — free, no card required.
Create your free accountWhat ZapRep does
Automatically send personalized DMs whenever users comment using trigger words.
Automatically reply to comments with custom responses and trigger-based actions.
Automatically send DMs whenever someone replies to your Instagram Story.
Automatically trigger personalized DMs whenever users react to your Instagram Stories.
ZapRep AI analyzes your selected post and suggests better captions, high-converting trigger words, CTA ideas, and engagement optimizations.
Automatically applies cooling time between messages and rotates multiple message variations to reduce bot detection and improve deliverability.
Grow your Instagram audience faster using Auto DMs, Comment Automation, Story Replies and Story Reactions. Automate conversations, convert engagement into followers, and grow your creator business.
Start Growing TodayTransparent pricing
No hidden fees. Cancel any time.
Starter
$0
forever
Creator
$2.99
per month
See the full comparison on our pricing page.
Zaprep is a social media automation platform built for Instagram Business and Creator accounts. It uses the official Meta Graph API to automatically reply to comments, direct messages, and story replies — no bots, no scraping. When someone comments a keyword on your post, Zaprep instantly sends them a personalised DM. You can scope automations to specific posts, require a follow before delivering the message, collect email addresses mid-conversation, and control retrigger frequency. All automation logic runs on Zaprep's servers 24/7, so your account stays active even when you are not. The free plan covers one Instagram account and up to 300 automated messages per month. Paid plans start at $19/month and add more accounts, unlimited rules, and lead-collection flows.
FAQ
Instagram is fully supported today (Business and Creator accounts). Facebook, TikTok, and YouTube automations are on the roadmap.
Yes. Zaprep uses official platform APIs and webhooks — no scraping, no bots. Your accounts stay within each platform's terms.
You need an Instagram Business or Creator account connected to a Facebook Page. Personal accounts are not supported by the Meta Messaging API.
Messages arrive from your account exactly like a regular DM. You can personalise them with the follower's name and comment context.
We monitor platform changelogs and update immediately. If a breaking change occurs, affected users are notified right away.
Yes. Cancel from your billing settings at any time. Your plan stays active until the end of the paid period — no penalties.
Automate Instagram comments, DMs and story replies in minutes.